Looking to start a blog or a video series for your brand but don’t know where to start? Follow these 10 easy tips to make sure your content gets to the right people and delivers the message you want. 1. Know your intended outcome before creating Why are you creating this blog or video? Is… Read More
Category: New Media Solutions
If you own your own business in 2019, you’ve been told more times than you can count that social media is paramount to your success. Although this is true, having an online presence isn’t just about boosting your brand awareness anymore. If you aren’t leveraging your social media as a customer support channel and source… Read More
It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More
White Space Does Not Equal Wasted Space
Not everyone has an eye for design and not everyone has a design team available to them. If you follow this one simple tip, you will have your ads looking like masterpieces in no time! PRO TIP: EMBRACE THE WHITE SPACE Yes you read that correctly, don’t be afraid to embrace white space when designing.… Read More
4 Ways To Foster Community and Build Business with a Facebook Group
The other day I created a Facebook Group out of a need for a local creative community. I thought, “I need help on creative projects but I don’t know who to turn to for help. Wouldn’t it be cool if I could just create a post on Facebook about a project that I’m working on… Read More
4 Augmented Reality Use Cases for Your Next Marketing Campaign
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More
5 Tips to Rock Your Social Media Strategy
Whether you’re a seasoned veteran or new to the social media game, these 5 quick tips will help get your social media strategy up and running. 1. Start at Square One Due to the high demand of social gurus, there are thousands of social content calendars floating around the internet. My advice to you?… Read More
Engage Your Consumers with Micro-Moment Marketing
How many times do you touch your phone each day? Probably too many to count, right? Or did you pull out your phone to look up the answer (which, according to a recent study, is about 2,617 times a day)? Smartphones are changing the way we make decisions about our purchases. According to the Think… Read More
How To Buck The Trend of Social Selling Failure for Profound Success
The 2015 State of Inbound report from Hubspot is out, and it’s not pretty if you’re looking at it from a sales perspective. The two biggest eye-openers being: Social selling is still more hype than reality. However, pockets exist where interest is on the rise — notably among executives… Prospecting is the most difficult step… Read More
Hashtag Trends to Avoid
In a constant struggle to get likes, plus 1’s, retweets and favorites, more and more companies are turning to social media to vie for your attention. This opens up a can of worms for you or your company if you don’t know how to navigate the social landscape. One important facet of that landscape is… Read More
The Importance of Website Design
What can you do in 50 milliseconds? Before you answer “not much,” consider recent Google research that suggests one thing you can do in 50 milliseconds is give someone a bad first impression of your website. How fast is that? By the time you count to “one-Mississippi,” you could theoretically have had 20 visitors determine… Read More
Is Your Website Ready for Google’s Mobile-Friendly Algorithm Change? Tips to Make Your Site More Responsive!
April 21st has gone and past, and if you’re reading this, the world has not ended. Why is that date relevant? For the more SEO savvy folks, you’ll know that the 21st was the date Google had set to change its algorithm to better position those sites that featured responsive design – a change that… Read More