4 Key Channels for Targeted Direct Marketing

The limitless possibilities of targeting your database may be overwhelming, but if you execute direct marketing using one source it is much more manageable and easy to report on. Whether you use a Customer Relationship Manager (CRM) or a different resource to manage your database, the first step to successful targeting of your customers and… Read More

Take Back Your Brand’s Positioning Online — What to Say on Social Media

Social media is an incredible thing — it gives brands and businesses the ability to communicate with pretty much anyone, anywhere. It lowers the barrier to entry to become an authority in any given niche, as it’s readily available to anyone with an Internet connection. But a challenge that pops up repeatedly, regardless of industry… Read More