Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how do you compete? Sometimes it can come down to what it is you’re… Read More
Category: Printing Services
A quick glance of today’s industry headlines drove home why many suppliers are seeing such disruption and delays related to paper and envelopes. Here are just a few: Transportation challenges disrupt supply timelines Paper shortage roundtable held on Capitol Hill Lumber prices are reaching record-breaking levels European paper and board industry braced for post Ukraine… Read More
Fellow distributor owners and sales reps, have you ever stopped to think how unbelievably fortunate we are to be distributors? We don’t need to own any manufacturing equipment. We don’t need to own any manufacturing plants. We don’t need to hire manufacturing employees. We don’t need to invest in any inventory. All we need is… Read More
In the digital age, it is easy to discount printed materials. But don’t! There is a lot of power in print. From business cards and brochures to indoor signage and thank you cards, you can make a large impact on your customer or prospect by utilizing printed products that capture the eye. If your printed… Read More
How to Make Your Business Card Stand Out
Business cards tend to pile up in our wallets, on our desks and in our bags. Oftentimes, we don’t look back at our collection, but what if there was one in your stack that really stuck out to you? Perhaps, you would take a second glance. Maybe that second glance would convince you to reach… Read More
Specialty Promotional Products Can Leave Lasting Impressions
I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States. The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products. On the other hand, coming from my industry means… Read More
Printed Products Carry Strong Brand Messaging
Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products… Read More
Increase Brand Awareness with Branded Merchandise
Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More
Make a Lasting Impression with the Almighty Calendar
As a sales and marketing professional, you are always promoting your business. Whether through print advertising, promotional giveaways, digital media and more, you’re constantly trying to get your brand exposed to as many potential customers as possible. Well look no further than what is probably tacked up in your office or on your coworker’s cubicle… Read More
Print is Alive and Well!
You’ve heard it for years now – print is dying. But is it really? You still get catalogs, brochures, magazines and other forms of printed communication in your mailbox every day. And let’s face it – you still glance through these items, scanning multiple names and brands on a daily basis. The reality is, if… Read More
The Power of Print Marketing Integration
Integrated marketing has come a long way thanks to technology solutions such as marketing automation. Marketing automation platforms allow marketers to quickly, easily and seamlessly send continuous marketing touches, both digital and physical, in a more intelligent manner. In theory, marketing automation makes life that much easier for those of us who are trying to… Read More