The sun is shining, the skies are blue and suddenly, in a blink of an eye, leaves are falling, the wind is blowing and summer is over. In your personal and professional life, it is imperative to take a breather and soak up some Vitamin D. Here are the top five things you should try… Read More
Category: Printing Services
The World of Print Services
Just a few days ago, I had the opportunity to visit one of our printing facilities. This location specializes in print services including commercial print, digital print, online print, cut sheets and business forms. The print world is a very detailed oriented, spec specific genre of marketing and if you’re not fully engrossed in this… Read More
Transition Your Business Cards From Analog to Digital
So a while back I wrote this article and pondered if business cards were necessary. In the article I stated that business cards need to get digital. Well color me Nostradamus, because there’s an app for that! It’s called Evercard. You can download it for Andriods or iPhones. This handy app will take a picture… Read More
Tweet at Me: Are Business Cards Necessary?
Business cards. Are they even necessary nowadays? In an era of smartphone users and social media, when you meet someone face-to-face, is a paper exchange even needed? Let’s think about this for a second. Say I meet someone at a business function and we want to swap information. I’m guessing we both have smartphones, social… Read More
Is Print Dying? Not So Fast.
Working at a print and promotional company for almost a year now, I utilize both mediums, and also use social media to support campaigns that I’m working on. But is print dying? This question has been a common topic around the marketing world since the internet and social media adoption has increased, and quickly seems… Read More
Everyone wants Progress. No one wants Change.
Beyond the basic be respectful and well behaved, there were two rules in my house growing up that were completely nonnegotiable. 1. Do not use sidewalk chalk in the front yard 2. Do not touch the newspaper before dad Fortunately for me and my two siblings, the back driveway was a lot bigger than the… Read More
Wedding Invitations Made Simple
You’ve got the groom, the dress, cake, flowers—you’re set! Wrong. There’s a small detail that comes between all of the magic of planning and getting your friends and family all in one place for the big day. Invitations! It sounds so simple but it was one of the most tedious tasks that I handled during… Read More
Make Print Work for You!
There are hidden marketing opportunities everywhere – even in your everyday print pieces. Dean Manzetti, Proforma’s Director of Business Development Training and a 30-year industry veteran, has built his career on identifying ways to improve the performance of print material and helping businesses get the most out of every product they order. “A lot of… Read More
Do Printed Resumes Still Have a Place in 2013?
Technology has changed the way people apply for jobs. In the not so distant past, if you were looking for work, you would send a resume through the mail or hand deliver it to an employer. Now you can sit at home and email a resume or apply electronically through a website. You can even… Read More
Postcards.
We’ve all received them. Many of us have sold them. Lots of us throw them away. A few of us keep them. Many of them get lost in your junk mail. Some of them are effective. Postcards. Utilizing direct mail postcards is not necessarily a bad thing. If done correctly, designed well and has a… Read More
Print Myths: Fact or Fiction?
With the purses of marketing budgets remaining tight, many are left competing for marketing dollars. As a result, many myths have been promoted in an attempt to steer business away from print and into other mediums. Not sure which to believe? Read on to learn what is really fact or fiction in the print… Read More
Printing Trends + Technology = Terrific Times for Print
You have heard it before, and you will probably hear it again: the ‘experts’ say print is dying, and with the Digital Age not slowing down any time soon, printed items may one day be extinct. While it is true computers, smartphones and every other piece of technology make our lives easier and save some… Read More