Business cards. Are they even necessary nowadays? In an era of smartphone users and social media, when you meet someone face-to-face, is a paper exchange even needed? Let’s think about this for a second. Say I meet someone at a business function and we want to swap information. I’m guessing we both have smartphones, social… Read More
Printing Services
Is Print Dying? Not So Fast.
Working at a print and promotional company for almost a year now, I utilize both mediums, and also use social media to support campaigns that I’m working on. But is print dying? This question has been a common topic around the marketing world since the internet and social media adoption has increased, and quickly seems… Read More
Everyone wants Progress. No one wants Change.
Beyond the basic be respectful and well behaved, there were two rules in my house growing up that were completely nonnegotiable. 1. Do not use sidewalk chalk in the front yard 2. Do not touch the newspaper before dad Fortunately for me and my two siblings, the back driveway was a lot bigger than the… Read More
Wedding Invitations Made Simple
You’ve got the groom, the dress, cake, flowers—you’re set! Wrong. There’s a small detail that comes between all of the magic of planning and getting your friends and family all in one place for the big day. Invitations! It sounds so simple but it was one of the most tedious tasks that I handled during… Read More
Make Print Work for You!
There are hidden marketing opportunities everywhere – even in your everyday print pieces. Dean Manzetti, Proforma’s Director of Business Development Training and a 30-year industry veteran, has built his career on identifying ways to improve the performance of print material and helping businesses get the most out of every product they order. “A lot of… Read More
Do Printed Resumes Still Have a Place in 2013?
Technology has changed the way people apply for jobs. In the not so distant past, if you were looking for work, you would send a resume through the mail or hand deliver it to an employer. Now you can sit at home and email a resume or apply electronically through a website. You can even… Read More
Postcards.
We’ve all received them. Many of us have sold them. Lots of us throw them away. A few of us keep them. Many of them get lost in your junk mail. Some of them are effective. Postcards. Utilizing direct mail postcards is not necessarily a bad thing. If done correctly, designed well and has a… Read More
Print Myths: Fact or Fiction?
With the purses of marketing budgets remaining tight, many are left competing for marketing dollars. As a result, many myths have been promoted in an attempt to steer business away from print and into other mediums. Not sure which to believe? Read on to learn what is really fact or fiction in the print… Read More
Printing Trends + Technology = Terrific Times for Print
You have heard it before, and you will probably hear it again: the ‘experts’ say print is dying, and with the Digital Age not slowing down any time soon, printed items may one day be extinct. While it is true computers, smartphones and every other piece of technology make our lives easier and save some… Read More
Print Terms Cheat Sheet
Hello again from your friendly neighborhood designer. Today’s topic: print! Registration, process colors, show through, binding, finishing… there are just so many terms and so many customizable specifications, diving into print can be a bit overwhelming. But worry not! Click the thumbnail below for a downloadable PDF cheat sheet of common print terms for your… Read More
A Little “Thank You” Can Go a Long Way
Many important milestones in life – whether it is graduating from high school or college, getting married or the birth of a child — call for celebration. Typically, these celebrations involve gifts from friends and family members and, in return, the dreaded writing of numerous thank-you cards begins. Letting someone know that you appreciate them… Read More
Saving the World, One Print Project at a Time
Hello again from your friendly neighborhood designer! Let’s take a moment to talk about eco-friendly printing. On its face, it sounds a little like an oxymoron- if you’re printing a catalog or brochure, you’re using paper, and if you’re using paper, you’re using trees, right? But there are absolutely steps you can take to reduce… Read More