You know that winter always turns to spring even if you are still under a few inches of snow and still have to bundle up when you venture outside. Despite all evidence to the contrary, the allure of spring is growing stronger with each passing day. Visions of Springtime Promotions Dance in My Head With… Read More
Promotional Products
5 Fresh Promo Trends for Spring
Today’s article is inspired by a full week of rain in the forecast. It’s a sure sign that Spring weather is upon many of us across the country. In my last article, I shared the 5 Promo Trends You Need to Know for this Year. Now, I’ll share five popular products trending for Spring that… Read More
5 Promo Trends You Need to Know for This Year
For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the… Read More
For the Love of Swag: Non-Profits
Non-profits are like any other business in that they need to promote themselves, what they do and the services they offer. However, unlike traditional businesses, funds are usually limited or low so it is especially important to be selective about the promotional items you select. T-shirts help identify volunteers and increase your visibility in the community. Shirts… Read More
Does Branded Merchandise Work for Fund Raising?
Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More
Promotional Food Products Cook Up Tasty Sales
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Organization Essentials: Branded Products That Cut the Clutter
It’s a New Year – the quintessential time to simplify and declutter our spaces for greater productivity and less stress. Helping clients and employees achieve these goals is easy given the wide array of organization promotional products available for the home or office that can not only help them cut the clutter but also keep… Read More
Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree… Read More
What Millennials Want – Trending Swag
Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your… Read More
When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your… Read More
How to get Your Message Into their Home
We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most… Read More
Getting the Most out of the Fidget Spinner Craze
The train, the park, the car wash, the library—it seems like everywhere you go lately, there are fidget toys for miles. News outlets are reporting that fidget toys can ease stress, promote productivity and improve memory. Even Forbes ranked the fidget spinner as the No. 1 office toy for 2017. And, a product called the… Read More