Paws, Posts, and Promo

In the vast, overly saturated landscape of social media, to say it’s difficult to capture the public’s attention is an understatement. The one subject that is consistently able to cut through the noise in the dog-eat-dog world of social media? Ironically – it’s pets.  Why? Because people love pets. And what people love, they will… Read More

Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More

3 Facebook Marketing Strategies to Boost Your Online Presence

At the beginning of this year, Zuckerberg introduced a major shift to Facebook’s algorithm. In the past, Facebook’s algorithm favored relevant content so that users could find helpful articles. Today, the algorithm favors relevant content that is engaging and interactive so that Facebook users can create more meaningful social interactions. What does this mean for… Read More