It seems like every six months, there’s a new marketing platform, medium or strategy we need to familiarize ourselves with if we want to stay on top of digital marketing. While this fast-paced environment is fine for businesses that specialize in digital marketing, the average small business owner doesn’t have the time or resources to… Read More
Category: Technology
With Facebook and Google dominating ad revenue over the past few years, traditional media publishers have been hamstrung from declining participation from advertisers. Some publishing houses that would have funded trade publications in the past may have discontinued or switched to other mediums in order to turn a profit. This leaves people who want to… Read More
Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the first day of the Content Marketing World conference. To kill time, I began inspecting my name badge hanging around my neck, examining the sticker that is somehow capable of tracking… Read More
Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for student) and then my student number followed by “@ysu.edu”. (Go Penguins!) E-mail was relatively new and I remember explaining… Read More
If you own your own business in 2019, you’ve been told more times than you can count that social media is paramount to your success. Although this is true, having an online presence isn’t just about boosting your brand awareness anymore. If you aren’t leveraging your social media as a customer support channel and source… Read More
SEO Simplified
Search Engine Optimization (SEO) is a tool that attempts to improve rankings and visibility for non-paid search engine results. SEO is something new to me, and at first the concept seemed difficult to understand, but luckily it can be broken down to be pretty simple by websites like WordPress.com. WordPress uses a plugin called Yoast… Read More
For The Love Of Having Your Company Name Front And Center
Staying in a positive top-of-mind position in your client’s life is one of the most important things you can achieve. One way of accomplishing that is with an impressive technological promotional gift. Technology is a dominant part of life these days. And, I think we can all agree that it’s not going to decrease its… Read More
Disconnect to Re-connect
Sometimes, I forget how powerful cell phones can be, and that’s probably because I’ve rarely been without mine. I recently read a New York Times article on how to not let your phone ruin your vacation and it reminded me how much we let our phones consume us. I will be the first to admit… Read More
Are Video Games Creating Productive Members of Society?
Let’s be honest video games have a bad reputation. Depending on who you ask, you may get answers like they rot your brain, they make people aggressive, or they contribute to the incessant need for instant gratification that seems to plague all young people. Their reputation has gotten so bad that mentioning you’re an adult… Read More
More than just a phone
The majority of us not only have a phone but we have a smart phone, which means we carry tiny computers in our pockets that keep us connected to the world around us. I always have my phone with me. It’s just something that I don’t leave home without. I might not always need to… Read More
Collect $15 Million: The Latest Scam
Just last week, I was awarded $15 million from the United Nations Secretary General. Apparently, the African government was supposed to pay me my long overdue funds, but because of corruption and busy schedules, the Secretary General was unable to take action sooner. All I need to do to get my money now is provide… Read More