Target Socially Responsible Consumers

The industry is continuously being infiltrated with green products, eco-friendly initiatives and socially responsible consumers.  These consumers are willing to, and in fact, do, spend even more money on environmentally friendly products and services.  Have you taken a step in the right direction to capitalizing on these consumers? You have to practice what you’re preaching…… Read More

Break Open the Box to Becoming a Creative Resource

Too often, businesses are placed in a box.  You become a vendor, someone your customer emails a new order to.  In simple terms, you become an order processor.  In today’s competitive market, it takes more than being an order taker to be successful.  You should be striving to be a valued resource.  But what does… Read More

What is the Right Marketing Mix for Your Business?

Owning a business is no small task.  It requires long hours and dedication, as well as passion and persistence.  Part of the job description as a business owner is planning…then adjusting your plan according to ever-changing business climates.   Building a business plan can be both overwhelming and humbling.  Not only is it necessary to devise… Read More

Take a Creative Approach to Problem-Solving

“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” – George Lois When we approach new challenges, we’re often held back by past experience. We expect everything to fit neatly into categories and this can lead to a pretty narrow focus of our options for solving new… Read More