Tradeshows are a wonderful way to connect with your peers, trusted Supplier Partners and, most importantly, your audience. With a sea of booths, how do you stand out and leaving a lasting impression? While creating a stunning booth is important, this year, consumers are looking for personal connections, cutting-edge information and comfort. Check out these top… Read More
Category: Tradeshows
5 Promo Trends You Need to Know for This Year
For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the… Read More
Trade Shows: To Exhibit or Not
I am very involved in the community and am a member of a number of organizations. For me, it’s a great way to stay connected. I had two different groups recently host combination-type trade shows and networking events. I exhibited at one and attended the other. It really got me to thinking, what’s the best… Read More
Simplify Your Travel to Enjoy the Adventure
Although hitting the road for business may not be your favorite thing, there are ways to ease the stress and make travel more enjoyable. My advice, whether you are just attending an annual meeting or need to be at a company tradeshow every month, is the following: Make a List: Be sure to stay on… Read More
Host the Perfect Company Meeting or Event
There are numerous reasons you might host a company meeting — planning and strategizing, team building, on-site training, noteworthy lectures or maybe just some corporate-sponsored fun. In order for your event to be truly memorable, look to unique promotional products to make your event shine. Here are five product ideas to help get you started:… Read More
Specialty Promotional Products Can Leave Lasting Impressions
I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States. The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products. On the other hand, coming from my industry means… Read More
5 Tips to Plan the Perfect Tradeshow Exhibition
Whether you own a small business or work for a large corporation, tradeshows are an excellent way to increase brand recognition and get your company’s name out for all your potential clients and customers to see. According to the Global Exhibition Industry, there are approximately 13,000 tradeshow exhibitions each year – clearly, there is an… Read More
Simple Tips for Attending Your First Tradeshow
So you’re six months into your new job and… surprise! You’re scheduled to attend the company’s biggest annual event. It’s a great opportunity to learn and meet new people, but long days on your feet and being away from home can create challenges. Here are some simple tips for keeping it all together and capitalizing… Read More
The Top 5 Mistakes to Avoid Making at Your Next Tradeshow
There’s no doubt about it – tradeshows can be daunting. There’s pressure to appeal to prospects and lure them away from your competitors’ booths, making sure you stay on top of your “A” game, and remembering not to fret over the small voice in the back of your head that’s reminding you that any oversight… Read More
4 Tips for Tradeshow Giveaway Success
Many of us have been to tradeshows where we’ve been given bagfuls of promotional products by exhibitors that are designed to create goodwill and positive brand imaging which hopefully leads to a business relationship. Some of these giveaways capture our attention because of their uniqueness, quality and usefulness. Others are ‘circular filed’ before they leave… Read More
Post Event Planning Done in 5 Steps
We all have experienced the exhaustion and need to “recover” from attending a trade show, convention or conference. After the long days, information overload and travel it takes time to get back into your daily work routine. However, it is imperative you take the time to sort through all of the information, education and contacts… Read More
Expert’s Perspective: Convention Planning Checklist
Attending any convention is an exciting but exhausting experience. Between travel, long days, the content and information you absorb, and don’t forget the social events, it can be hard work! I’ve been planning, working and attending convention events for 20 years and have learned some tricks along the way to enhance the experience. In this… Read More