Make a Lasting Impression By Following These Top 3 Tradeshow Trends

Tradeshows are a wonderful way to connect with your peers, trusted Supplier Partners and, most importantly, your audience. With a sea of booths, how do you stand out and leaving a lasting impression? While creating a stunning booth is important, this year, consumers are looking for personal connections, cutting-edge information and comfort. Check out these top… Read More

Specialty Promotional Products Can Leave Lasting Impressions

I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States.  The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products.  On the other hand, coming from my industry means… Read More

Expert’s Perspective: Convention Planning Checklist

Attending any convention is an exciting but exhausting experience. Between travel, long days, the content and information you absorb, and don’t forget the social events, it can be hard work!  I’ve been planning, working and attending convention events for 20 years and have learned some tricks along the way to enhance the experience.  In this… Read More