Hosting a hospitality event to engage your target audience can be a great way to create meaningful relationships outside of traditional business settings. Hospitality events can also be the PERFECT way to generate buzz when done right. Who doesn’t love to receive an invitation for a coveted event? Here are a few things to keep… Read More
Category: Tradeshows
Event Planning Takeaways to Remember
Being ask to join the Proforma family to Convention for the first time, I was incredibly excited and grateful for the opportunity to attend the 2014 Proforma Convention and Family Reunion at the Gaylord Texan Resort in Grapevine, TX. After spending a couple months preparing for Convention, I was both thrilled and nervous to see… Read More
Keep It Simple: Event Branding
Throughout my professional career as a graphic designer, I have seen it all (or lack thereof) when it comes to branding an event. Banners that are too small for the space they are in, booth graphics with WAY too much information, excessively stretching the event logo, general disregard for corporate brand standards, the need for… Read More
Preparing Before, During and After for Tradeshows
When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they want to have on-hand. But it’s important for… Read More
Six Steps to Public Speaking Glory
It’s 11:00 AM on a Tuesday and you’ve been called into your boss’s office. She starts by explaining that there’s an upcoming company event and that you’ve been identified as a presenter. The good news is that you will be presenting on programs you already manage so you should have a good understanding of the… Read More
Upcoming Tradeshows – Are You Ready?
Tradeshow activity ramps up in the fall. With a significant investment in the booth, promotional materials and staff, it’s more important than ever to ensure a good return on this investment. Here are some tips to consider as you develop your strategy for a productive outcome. 1) Attend Tradeshows that are Relevant to Your Customer… Read More
The 3 P’s of Tradeshows
I went to my first big tradeshow while in graduate school. I was staying on the 16th floor of a high rise hotel in Colorado when the fire alarm went off at 2am. I took it seriously enough to get out of bed and walk down 16 flights of stairs. While standing out in the… Read More
Love it or Hate it, it is HERE!
Tradeshow season has arrived! You may be excited to see favorite representatives, old cronies, and meet new service associates. Or you could be dreading the 3 day feet throbbing, back aching, little sleep, less food, head pounding process of . . .Attending ANOTHER Show. In a recent article, Tips for Tradeshow Attendees? author Brad White… Read More
Career Fair Tips for Employers
Over the past few months, I’ve had several people ask me about career fairs. These individuals have never attended a career fair, so they wanted to ask me about my experience. Although I’ve attended a couple of career fairs as a job seeker, I’ve attended more as an employer looking to hire candidates. I’ve attended… Read More
12 Tips to Have an Effective Tradeshow Booth!
Do you have a tradeshow coming up and are in need of a few tips to make your booth the best booth at the show? It’s a new year and what a great way to promote your business than by attending tradeshows. Check out these easy-to-do tips to help you have a successful tradeshow event.… Read More
Stand Out at Your Next Tradeshow!
Being a loyal reader of the Proforma Blog, you’re probably asking yourself, “What else can be said about putting on a successful trade show? I’ve learned oh so much already!” Building on the momentum from previous entries, I humbly offer my two cents! Monetize the Success: Did one of your products bring in a… Read More