A few years ago, I worked with a life coach. We met once a month and talked about various business and life issues. At the beginning of one meeting the coach asked me if I was still going to the gym and working out. It’s never good when someone has to ask that question. I told her… Read More
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It’s hard to take care of others if you aren’t taking care of yourself. As a business owner, it’s important to practice self-care in your own life to encourage your employees and clients to follow suit. Implementing self-care and positive lifestyle changes can lead to improved productivity in the office and support improved mental health… Read More
There is magic in the perfect gift. Think back to a time when you received a special gift from someone. You probably went through a range of emotions like surprise, excitement, and appreciation. That’s because the perfect gift creates a lasting memory and forges a stronger relationship between the recipient and the gift giver. This… Read More
Whether your team is on the road to staffing back up, to new sales appointments, or to a much needed vacation, your brand should be ready and eager to tag along with these brand essentials. But to do that you’ll first have to beat the supply disruptions and product shortages that are affecting companies around… Read More
While meeting with a customer to present new products or ideas is always best done in-person, sometimes, that just isn’t an option. As we all navigate this changing business landscape due to the impacts of COVID-19, many of us are having to shift our norm and get creative in order to keep things moving. Making… Read More
The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company. No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that… Read More
Whether it’s an office luncheon or an impromptu get-together with friends, gourmet food gifts and entertainment sets make a great gift. By adding personalization to these products, your brand will be the talk of the party. Keep reading for top food and entertainment picks from Proforma Supplier Partners. Gourmet Food Gifts Please the whole party… Read More
Everyone is starting to think spring! And that means getting outside and enjoying the warmer temperatures. It is the perfect time of year to look into marketing your brand via promotional athletic apparel. But with the vast array of choices, how do you decide the best promotional item options for your company and for your… Read More
What Story is Your Brand Telling?
Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial. When watching this commercial, it’s obvious who The North Face’s audience is. If you guessed explorers, adventures, or travel-junkies, you are correct! Think about some of… Read More
7 Marketing Secrets They Don’t Want You To Know (Part II)
In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The… Read More
But It’s So Expensive to Travel…
Flights, hotels, food… it all adds up quick. So when it’s time to travel, whether for business or pleasure, it takes some planning ahead to make sure your travel is smooth and affordable. Follow the steps below to cut costs and maximize your travel experience! Book your flight in the sweet spot: According to a… Read More
7 Marketing Secrets They Don’t Want You To Know (Part I)
The father of modern management, Peter Drucker, once stated that, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” If you take what Mr.… Read More