The father of modern management, Peter Drucker, once stated that, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” If you take what Mr.… Read More
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Do You Know Your Audience?
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
Making A List, Checking It Twice
I’ll be the first to admit, I often find myself feeling a bit like Santa Claus. It’s not because I have a strange penchant for the color red (I do), a flowing white beard (at least not as of yet) or a fascination with making toys (take my word for it, you do not want… Read More
Seasonal Planning Can Prove Profitable
No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More
The Lost Art of Service
Two simple words that are the holy grail to millions of businesses. It is the defining ingredient for success or failure. People invest their futures and their blood sweat and tears, their time with family, their money, their dreams – all into having a business in the hopes of its success. But what truly makes… Read More
Don’t Lose Sight of Living – Making Time for what’s Important
With the New Year off and running, I thought it might be nice to take some time to talk about the importance of making time. I know, it’s something we’ve all heard before countless times in countless ways, but I wanted to put a bit of a different spin on things this time around. When… Read More
Setting a Routine Leads to a Better You – Part One
With an emerging number of successful entrepreneurs and small business start-ups, it has become fairly evident through the power of the internet that there is one major thing successful or even happy people have in common. Aside from the drive to start a business and the intellectual knowledge of their chosen field, the implementation of… Read More
7 Small Commitments for a Big Year: Mind your Health
In my last blog post, I wrote about the tough issue of letting go of employees that bring you down. Although difficult, this is a necessary part of professional leadership in order to continue your company’s growth. This week I’ll discuss the last of seven commitments for making 2017 a big year: minding your health.… Read More
7 Small Commitments for a Big Year: Develop a Growth Plan for 2017
The start of a New Year means it’s time to pause and take some time to honestly look at your business. This is a time for reflection, planning and making changes. Over the next few weeks I will focus on seven small commitments I challenge you to make in the New Year to see major… Read More
How to Deal with the Unethical Side of Ethics
In the wake of the most recent election season in the US, it’s no secret that the ethics of each candidate has been called into question numerous times. In fact, when you really get into the nitty gritty of it all, the choice for many may come down to which candidate is slightly more ethical… Read More
How to Avoid Hulkamania at the Office
Customers are the reason we have jobs. We know that. We love that. However, anyone who has worked with customers for more than about 15 minutes knows that there are moments when you wish it was acceptable to act like Hulk Hogan at the office. A powerful leg drop or a nice flying elbow off… Read More