Corporate Uniforms Boost Brand Awareness

Corporate UniformsIf your Starbucks barista started wearing pajamas to work instead of a trusty black apron, how would your perception of quality and trustworthiness change?

Corporate uniforms are a quick way to put forward a united front for customer-facing personnel that represent your company. Whether you’re looking for coveralls, aprons, shirts, or even athletic wear, professional corporate uniforms can be customized extensively. Incorporate your brand’s colors, logo, and personality in the type of uniform you provide to employees.

Think about Molly Maid’s blue polo shirts and pink logo (or even on their company cars!). What about the ease of finding help in a crowded store by spotting an Apple Genius t-shirt? How you would feel about seeing a mechanic in shorts and a ripped Whitesnake shirt working on your car, instead of trade-approved coveralls?

Whatever your company does, presenting a polished and professional appearance helps to boost the confidence of the customers you serve in all industries. Increased consumer confidence results in boosted brand awareness and reputation.

Corporate uniforms can also help employees to look and feel the part as they change into their work wear.  What are the benefits of having a Corporate Uniform?  You may want to read Why You Need a Company Uniform.

Depending on the type of industry, this can even result in protecting their clothes or not having to invest in a specific wardrobe for work; examples include a car dealership mechanic or a repair technician).

Corporate uniforms are an opportunity to make your public image consistent and recognizable. Your employees may still have that Whitesnake t-shirt on underneath, but the customer will instead focus on the presentation of your business.

BONUS: Corporate uniforms don’t have to be boring!  It’s all about placement and technique.  Check out some exciting ideas on our Decoration Story Board.


AboutGlenda McCarthy-Gaspar

Glenda McCarthy-Gaspar, 15+ years sales and marketing experience. After serving in various sales and marketing roles for some of Canada’s largest corporations, Glenda followed her entrepreneurial dream and started her own business in 2008. By 2011, Glenda earned her BASI (Bachelor of Advertising Specialty Information) designation. Also in 2011 she made the decision to join Proforma, the largest print, promotional and graphic communications company in North America in hopes of taking business growth to a new level. That decision paid off and has resulted in her winning numerous business awards for excellence and has achieved million dollar sales by 2014. Glenda has recently obtained her Inbound Marketing Certification to help her clients meet the demands of the digital world.

Leave a Reply

Your email address will not be published. Required fields are marked *