Facebook’s announcement of Graph Search potentially alters the landscape of search engines forever, and their impending supremacy in the search game… that is, if they hit it on the head.
You can see here how Facebook explains Graph Search (as well as sign-up for an early invitation).
Some are calling it a “game changer” such as Internet Marketing wiz, Ed Dale, while others are calling Facebook out for overhyping the move. But it can’t be argued that really fantastic user-generated search results will change the way search is done online.
While Google has been gathering user data via all of their products, tied together under the Google Plus name, Facebook essentially opens up the data and metrics they’ve only offered to advertisers to all users with access to Graph Search.
The importance of this, put simply, is that Graph Search will allow Facebook users to find things their friends like, so they are basically searching for social recommendations. Facebook advertisers have been using this data to target their ads, which is why the ads that you see when you’re on Facebook are typically relevant to your interests.
Nevertheless, Facebook has become an online addiction and way of life for the mainstream. The power in that can’t be denied and Social Graph could be the next big thing, not just for Facebook, but the Internet.