The holiday season is still far away… there’s no reason to start planning for it now, right? Wrong! The holidays are a stressful and busy time for many, and employers may find it hard to think of thoughtful, creative gifts to share with employees and clients in the midst of finding gifts for their own friends and families. Take advantage of getting a head start on finding truly memorable AND affordable gifts for those important to you and your business by keeping these suggestions in mind:
Consider Token Gifts. Inexpensive but useful gifts can be great for both customers and employees. Whether you choose a branded insulated travel mug, a chrome pen or a tote bag, these simple yet useful gifts are cost-effective enough to give to everyone.
Food is Always Appreciated. Who doesn’t love cookies or popcorn tins? Food gifts are usually low-cost and are often greatly appreciated. Bring treats in to your clients’ or employees’ offices around the holidays and use the visit as an opportunity to reconnect with them and offer your gratitude for their hard work and loyalty. However, whatever you do, avoid the fruitcake.
Get Creative. Everyone needs time to recharge, and some feel guilty doing it because they are afraid to waste their vacation days. Surprise employees by giving them an extra free day around the holidays for them to use at their convenience. For clients, gift subscriptions can be a creative way to keep your business top-of-mind for months on end. Consider Craft Coffee, Julibox or Hammock Pack.
The Gift of Giving Back. Sometimes the greatest gift of all can be helping others in need. As a thoughtful alternative to traditional gifts, research charities and organizations that are important to your customers and donate money in their names instead. Including a handwritten note with the donation is also a nice, personal touch.
Gift Cards: Proceed with Caution. If you decide to send gift cards to customers and employees during the holidays, try to make them as personalized as you can. For instance, don’t give a gift card to a steak house if the person is a vegetarian! Additionally, ensure that the recipient will not have to spend too much of his or her own money to enjoy the gift card that is given.
Whether your gift is big or small, the holidays are a great time to show clients and employees that you care. By getting a head start on your holiday gift planning, you will be able to take more time to find the perfect gifts that all will appreciate.