Business cards tend to pile up in our wallets, on our desks and in our bags. Oftentimes, we don’t look back at our collection, but what if there was one in your stack that really stuck out to you? Perhaps, you would take a second glance. Maybe that second glance would convince you to reach out to or connect with that person, opening new doors for business.
Do you stand out against the crowd? You’ll never know what opportunities you’re missing out on when you don’t. Here are a few surefire ways you can spice up your humdrum business card.
The Shape of the Business Card
Want to know a secret? Business cards do NOT have to be a horizontal rectangle! Changing the size and orientation of a typical card is becoming more and more common. You now have the choice of rounded corners, larger cards, portrait orientation, square-shape and pop-up cards. The world is your oyster, and it doesn’t need to fit into the shape of a rectangle.
Add a Bit of Texture
Many print suppliers offer alternative textures to paper such as raised spot glass, gold foil and cotton. If you’re environmentally conscious, cotton cards are a great route to choose. Having a unique texture and appearance to your card will not only help you stand out in the stack, but it will also help your brand leave a lasting impression.
Go Beyond Black and White
Don’t be afraid to use bold splashes of color. According to Empower Yourself with Color Psychology, “white is not the best choice unless you have a logo and colors that will stand out and distinguish you from all the others.” Our minds associate colors with emotions. For example, black will give off a sense of elegance or boldness while green makes us feel prosperous with a sense of growth. Make your business card project the emotion of your brand!
Only the Basics
Simplicity is key. Do not clutter up your small card with heaps of information. Determine what is most important to you, and include only that. Don’t forget about the back of your card, which can be utilized for a small phrase, logo or design. Bottom line, make sure your business card doesn’t resemble a flash card.
In this industry, we are constantly selling and promoting. Don’t forget that the most important thing to sell is yourself!