Content is king, so it’s no surprise that Content Marketing has massive business value.
The more valuable content your business publishes, the more your visibility grows online, via social and via search — two of the most important places to have a presence.
More visibility online, means more traffic. More traffic, with just a little thought and pre-planning, will mean more business leads.
All of this, and content doesn’t have to be challenging, while most businesses kick and scream opting not to create fresh, powerful content. Again, planning and re-purposing can make your content marketing efforts much easier.
Consider a new or renewed emphasis on content marketing in 2013, as your efforts will not only be effective, but long-lasting.