It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success.
Here’s a rule I learned many years ago:
- If you sell products, you will be asked to quote prices.
- If you sell solutions, you can name your price.
Pick one from the above. I think I know which one you would pick.
It’s 2020. It’s a new decade. Maybe it’s time for you to review your brand and make sure you are positioned for maximum success.
Here’s my simple advice:
- If your brand names a product (i.e. promotional products, printing, shirts, etc.), it’s time to upgrade your brand and position in your market.
- It’s best if your brand includes words like “solutions,” “success,” “results,” etc.
Welcome to a new decade. It’s a new opportunity for you to re-invent your future and drive new success.
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