Some of the best marketing campaigns stick in your mind, create product associations and most importantly… keep customers coming back. In today’s world, you need to be actively marketing your business to stay top-of-mind. Regardless if you are a vendor, business owner or wholesaler, your customers have a choice. Make them choose you!
Promotional products are a great way to leave a lasting impression on your customers. This isn’t just “stuff” you’re giving away to be thrown away. People consider useful and creative products to be gifts. One in three people surveyed said gifts from a business increased the chances they would patronize that business in the future.* The fun part is deciding which products best fit your company and how you want to represent your brand. Think outside the box! There are so many creative ways to make your business stand out and keep your name in front of your customers all year long.
For businesses in the food industry, put your logo on measuring cups, aprons or oven mitts to keep your customers thinking of you while they are in their kitchens. Package up take-out orders with reusable Tupperware to keep your business name in their home long after the leftovers are gone. Other popular choices include branded mugs, lunch totes, t-shirts and custom printed gift cards. What would work in your industry?
Here are some tips for successful marketing with promo products:
- Consider the lifestyles and personalities of your customers.
- Present your customers with quality gifts. This is your chance to impress your customers.
- If you have the opportunity, hand deliver your promotional products. This gives you a chance to get in front of your customers.
- Choose a gift that is useful all year round. This will give your product longevity.
Working with a strict marketing budget? Don’t worry! Investing in marketing promotions and products doesn’t have to be a major expense. Choose gifts that have a higher perceived value rather than what they actually cost. Ordering in bulk and selecting standard colors are great for cost savings. No matter what products you choose, make sure it represents your brand the way you want to be remembered… because you will be remembered.
*Statistics from a recent study conducted by Staples Promotional.