Leveraging the Power of Personality in Business: Part 1

Rejection hurts; whether it’s hearing that click of a telephone, never hearing back from a client or losing a big account. I’m sure you have heard opposites attract, but is that true in the business world? You only have one chance to make a first impression, and if it’s over the phone or via email that can be difficult to do. Whether you’re a salesman or a business owner, I’m sure you have experienced rejection, sometimes on a daily basis.

Everyone is different, and we all have our own personality; by realizing this, we can gear the way we speak to fit an individual’s preference. The DISC evaluation identifies a person’s personality/ behavior profile in the workplace, breaking it down into four domains: dominance, influence, steadiness and conscientiousness. By familiarizing yourself with the DiSC domains and their traits, you will better understand human behavior and interaction.

I had the pleasure of learning from  Paul Winters, a behavioral specialist, about this personality matrix. He explained that a person is a combination of the four DISC profiles, one or two being dominant in their personality. These are the basic behaviors of each domain:




Knowing your own personality and gaging the personality of others is a powerful tool. Making connections and appealing to people is essential in every business realm whether you’re in sales or marketing, conducting business deals or presenting pitches. You don’t need to become a personality guru, but this insight can increase your chances of making that sale or sealing that deal!

In my next few blogs, I will address the various communication platforms in which the DISC can be and should be used. In the meantime, click here to take the free DISC assessment for yourself. Stay tuned!

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