In a world of DIY and internet searches it is relatively simple to get the information you need when you need it. So if you Google “graphic design” you can find advice and or pointers on how to attempt design work on your own. But have these tidbits plus software does not a designer make. In 2012 do yourself, and your business, a favor and hire a professional.
It is sometimes difficult for people to realize the value in hiring a graphic designer, especially when they have to figure out how much to bill out, subtract from total profit etc. but trust me it’s worth it. Most designers can quote on a project to project basis or by the hour. So… send the specs and have them put some time behind a project in 2012 and make your year easier (and prettier) already.
This is the year to connect to your audience, enhance your brand or get people motivated. From typography selection and web designing, to print & packaging designers today have a range of skills to help you get what you really want out of your message.