Make a Splash at Your Next Tradeshow

Whether you’re in the auto parts, software, construction, retail, or cake business, there’s a tradeshow or local event out there for you.

If you’ve ever debated whether or not you should be there, the answer is, YES! Without a doubt, you should.

Here are three reasons why you need to be at your next industry event, tradeshow or gathering.

1. Access to buyers in your market

There is no better place to find buyers that are searching for products and services in your market. According to Statista, 79% of marketers are able to generate sales through event marketing.

2. Those buyers are decision-makers

The only thing better than being in front of potential buyers is being in front of ones that actually have the power to buy. According to, 82% of tradeshow attendees have the authority to buy.

3. Stay on top of industry trends

Events are a great place to keep an eye on competitors and learn about new industry trends and goods. 

Now that we’ve talked about why it’s important to be there, let’s talk about HOW you can get the best bang for your buck at your next event.


“Success occurs when opportunity meets preparation” – Zig Zigler. Opportunity will be in great supply, so prepare to take advantage of it.  Get your booth, printed materials, apparel, swag and even your pitch ready well ahead of time.


These are events designed for networking and to show off what makes you different. Get out there and introduce yourself and your brand to the world. Apparel and the right giveaways boost your professionalism and memorability.

Stand Out

There will be a lot of different presenters and attendees at each event! So it’s important to look at every piece of the experience as a chance to stand out and be different! Think outside the box. You’ll be surprised by what wow-factors exist out there.

Proforma can help you find the right promotional product or tradeshow materials so help you stand out from the crowd. Get in touch today and make a splash at your next tradeshow.

AboutMatthew Shumaker

Matthew Shumaker is the Marketing Specialist at Proforma. He brings 13 years of experience in direct response marketing, email marketing, content marketing, and product management. Matthew graduated from Kent State University with a Bachelor of Business Administration in Managerial Marketing.

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