Millennials; What They Mean for the Future of Your Business

Friday Outfit + Bicycle

Photo credit: JPH – Juleskills

You’re not getting any younger, but your workplace is. You may be asking yourself, “Who are these kids running around my office?” The answer is

simple–They are Millennials and they are here to stay.  If you’re not familiar with the term Millennial, it is a person born between 1982-2000. They wear skinny jeans, have nicer phones than you do, ride their bikes to work, and they are taking over.

According to the Washington Post, Millennials will make up over 75 percent of the American workforce by 2025 , and with numbers comes change. Some companies have jumped on the Millennial bandwagon, and have realized that these kids have serious consumer spending power.

So what do we do? Surrender and let them take over? We all can do our part to change the way we communicate and market. These Millennials are used to instant messaging and may only respond to your tweets but not your emails. These members of the workforce also need constant feedback, so adjust accordingly.

Here are some tips and tricks that you should try while you attempt to navigate the changing tides.

  • Go Digital – Researchers say that between 80 and 90 percent of Millennials use social media. Tweet it, Text it, Pin it…don’t miss out on these new opportunities.


  • Create Excitement – This new generation is different from all the rest. If you aren’t creating buzz you will just blend in with the noise.
  • Brush up on your vocab – Most young buyers do not use traditional terms like “promotional product,” rather they respond to the cooler term “swag.”

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