11 Keys to Great Success in Life and Business: Key #6 ‘Can’t’ is a Four-Letter Word

Key #6: ‘Can’t’ is a Four-Letter Word
Most of us learned the “four letter” words we shouldn’t say when we were in school. We heard the words in school. We learned that we shouldn’t say those words when we repeated them in front of our parents.

But there’s a really damaging “four letter” word that most parents never warned us about. Can’t.

I have raised 10 children. They all know I can tolerate a bit more of the typical “four letter” words than my wife. She has ZERO TOLERANCE for those traditionally unacceptable “four letter” words.

I have ZERO TOLERANCE for the “four letter” word “can’t.” And so should you.

“Can’t” can limit your success. “Can’t” can limit your future. “Can’t” can limit your life.

Henry Ford said, “Whether you think you can or you can’t – you’re right.”

Let me encourage you to go through life like “The Little Engine That Could.”  It’s one of my favorite children’s books.

It’s the story of a small railroad engine that agreed to take a long train of freight cars over a hill after some larger engines said, “I can’t.”

So the small engine climbed that hill… pulling all those freight cars repeating to itself, “I think I can… I think I can…” Once it successfully climbed the hill it congratulated itself on the way down saying, “I thought I could… I thought I could.”

The world is full of people who think they can’t… and hope you can’t either.

Like the actress Audrey Hepburn said, “Nothing is impossible. The word itself says ‘I’m possible.’”

Previously, in our “11 Keys to Success” series we discussed:
Key 1: “Add Value”
Key 2: “Find Passion”
Key 3: “Be Extraordinary”
Key 4: “Start Now”
Key 5: “Find Great Mentors”

Stay tuned next time for the seventh key to achieving great success in life and business: Be Accountable


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine online.

AboutGreg Muzzillo, Founder of Proforma

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.


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