Advancements in technology have disrupted almost every industry, and the promotional product industry is no different. That’s why it’s essential to align yourself with companies who leverage advancing technology. This means businesses who are actively incorporating new tools and techniques to create innovative products, streamline production processes, and meet the ever-changing demands of customers.
But these changes are nothing to be afraid of. As Malcom X once said, “the future belongs to those who prepare for it today.” In this blog post, we will help you prepare for that future by exploring the importance of leveraging advancing technology to start embracing the future, as well as tools that can help your business stay ahead of the curve.
The Tools of the Future, Today
In the past, promotional products were limited to simple items such as pens, notepads, and keychains. However, with the advent of technology, the industry has undergone a significant transformation, making it possible for you to provide a wider range of offerings with higher quality and customization options to your clients through means that were previously not possible. Want to capitalize on some of the latest technological trends and methods to boost your business? Here are a few examples:
- 3D Printing
One of the most exciting technological advancements in the print and promotional product industry is 3D printing. With 3D printing, companies can create customized, high-quality products that were previously impossible to produce using traditional manufacturing methods. For example, a company can now create personalized figurines, custom phone cases, and other intricate items using 3D printing technology. This process also allows for faster and more efficient prototyping, which can help save time and money in the production process. By using 3D printing, companies can produce a physical prototype of a product within hours or days, instead of waiting weeks or months for a traditional prototype.
- Augmented Reality
Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. With AR, promo products companies can create interactive product demonstrations and visualizations, making it easier for customers to visualize how a product will look and feel before making a purchase. For example, a company can create an AR app that allows customers to see how a promotional item will look in their environment, such as a customized tumbler on their desk. By using AR, companies can enhance the customer experience, increase engagement, and create a more immersive buying process.
In today’s digital age, eCommerce and online ordering have become essential tools for promo products companies. The pandemic accelerated an already rapidly growing trend of online purchasing, and it’s only getting bigger. In 2021, retail m-commerce sales in the United States exceeded $360 billion. This figure increased to $431.4 billion in 2022. And it’s expected to grow even further to $511.8 billion in 2023, $604.5 billion in 2024 and $710.42 billion in 2025.(1) Ecommerce stores are the perfect way to engage customers where they are in the most convenient way possible. By offering an online ordering system, companies can provide customers with a fast, convenient, and accessible way to purchase promotional items.
The Benefits of Leveraging Technology
In terms of the benefits of aligning yourself with a print and promotional products company that is leveraging technology, one of the most significant is that it allows you to create personalized and targeted campaigns and products. Personalization has become an essential part of marketing, as it helps to create a deeper connection between the brand and the customer. According to a study by Epsilon, 80% of consumers are more likely to do business with a company that offers personalized experiences.(2) Therefore, by leveraging technology, your business can create personalized promotional items that resonate with your target audience, ultimately leading to increased brand loyalty and customer satisfaction.
Additionally, technology has made it possible for your business to track and analyze the effectiveness of their marketing campaigns and offerings. In the past, it was difficult to measure the impact of promotional products on the target audience. However, with the use of modern tools such as QR codes and NFC tags, you can track the effectiveness of your promotional products in real-time. This allows you to make data-driven decisions and optimize your products and campaigns for better results.
Many companies are already making moves for the future and changing their business strategy, with 89% of companies already adopting a digital-first business strategy or making plans to do so.(3) It’s not only beneficial to leverage technology in your business, it’s essential!
Leveraging technology when strategizing your print and promotional product plan has become more important than ever. The use of modern tools and techniques can help businesses create personalized and targeted marketing campaigns, track the effectiveness of their marketing efforts, and reduce costs while increasing efficiency in the production process. To stay ahead of the competition, you must be willing to embrace modern tools such as eCommerce and 3D printing technology. By doing so, your business can create unique and engaging campaigns that capture the attention of their target audience, ultimately leading to increased brand loyalty and customer satisfaction.
Contact us today to set up a call with a dedicated member of our team to help you embrace the future today and stay ahead of the curve when it comes to changing technology.