Moving Up During Downtime

For many folks I have spoken with, COVID-19 has drastically changed not only their current situation but also their opportunities for the future.

If you find yourself in a situation that may have a significant impact on your future, let me encourage you to spend some of your downtime to research your options to move up your future success.

Some companies have already shuttered or filed for bankruptcy. Surely many more will follow. Some companies that survive may be seriously challenged by declining sales, liquidity issues and staff reductions. I recently spoke with a great industry professional with a long history of success who was crying on the phone because he was concerned that he may lose his home and the lifestyle he built for his family.

In my point of view, there are two key activities in which industry professionals should be engaged:

1. Hustling (see my prior blog)

2. Evaluating your current situation and future

This is not time to accept the status quo or to wait for things to “return to normal.” This is your time to seriously evaluate your current situation and future.

Perhaps it’s time for you to use some of your downtime to move up your future.

Proforma is the leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your programs. Get in touch to learn how Proforma can help you achieve your marketing and overall business goals.

Greg Muzzillo, Founder of Proforma

AboutGreg Muzzillo, Founder of Proforma

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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