Image courtesy of ivanpw's photostream
You have consistent messaging and a solid logo. You represent your brand properly and maintain your brand identity to a tee.
So why is your social media engagement so low? No one engages with you on Facebook? No one retweets your, er, tweets? You only have three views on your YouTube channel?
With the onslaught of social media and interactive marketing, visuals have become more and more important to your audience. If you want brand engagement, you have to give them what they want. Visual media is one of the most effective ways to share stories, market your company, and build your client-base.
Social Media users “Like” or share photos twice as often as text updates (www.simplymeasured.com) Pinterest is proof that visuals generate way more engagement than text alone.
“But what if I’m already posting pictures, and videos, and using Pinterest, and sharing YouTube Videos, and… and…. And…? WHAT IF I’M DOING IT ALL ALREADY?”
Well, you’re probably not. The one missing piece is visual story telling. Check out visual.ly (just type “visual.ly” into your browser) to get an idea of what I’m talking about. Also known as Infographics, these help you tell the story of your brand and express who you are….visually.
Visual.ly not only lets you view already-made Infographics, it also lets you make your own! Click “Explore” at the top to see hundreds of different Infographics and get ideas for your own then scoot on over to “Create”! Not only is this a way to share information about your brand, but there are also great Infographics to share on your Facebook wall or within your blog.
If your customers look to you to be their one source, to be the provider of all things print, promo, digital, etc., give them more with informative Infographics to help build their business and brand! Check out: The 6 Steps to Effective Email Marketing.
With the holidays just around the corner, take this time to protect your customers and build your personal relationships. Online Shoppers Beware.
Infographics can come in handy in so many ways.
• Use them to educate yourself on the ins and outs of social media, online marketing, email campaigns and so much more!
• Use them as supportive materials to provide to your customers. This can help build relationships and gain the support and trust of your prospects and clients.
• Use them to promote your brand and tell your story.