These days, if you’re surfing the internet for anything pop culture-related, you’re bound to come across people dressed as characters from Star Trek, stormtroopers from Star Wars or any one of the superheroes flying around movie theaters. Known as “cosplay”, this is just one aspect of the much bigger phenomenon of fandom that has gripped… Read More
Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the first day of the Content Marketing World conference. To kill time, I began inspecting my name badge hanging around my neck, examining the sticker that is somehow capable of tracking… Read More
We’ve all heard people say, “Enough is enough.” The person saying it wants something to stop because they can no longer accept or deal with it. We’ve all said it from time to time.
The fact of the matter is that each of us lives inside our own little isolated bubble. No matter how much socialization and interaction we have with those around us, our peers and coworkers and even our families, one thing remains set apart – our perception of the world. At the end of the day,… Read More
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
We all know that the best way to build muscle is through resistance training. Resistance training is a form of exercise using weights, rubber bands or your own bodyweight to provide resistance to various muscles. This resistance causes the muscle to strain or fail which forces it to grow stronger over time.
We’ve all been there. Scanning the room with wide-eyes, nervously fidgeting with your shirt sleeve and taking in a room full of professionals donning name tags, unsure of where to even begin. According to a global survey conducted by LinkedIn, 85% of professionals consider networking important to career success, while one-third of professionals still struggle… Read More
Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for student) and then my student number followed by “@ysu.edu”. (Go Penguins!) E-mail was relatively new and I remember explaining… Read More
Most of us business people have great ideas from time to time. The typical response to our good ideas is to seek lots of affirmation. In the pursuit of affirmation, business people reach out to their friends to get feedback. There are two big problems with this.
When it comes to motivation, we are all “leaky buckets.” We have all had the experience of hearing an awesome motivational speaker who inspires us to commit to change and get ready to take our success to the next level. However, we have also all experienced that motivation and commitment dissipate within a few weeks…. Read More
Business writing isn’t everyone’s favorite thing to do. I’d even guess it’s on the shortlist of many people’s least favorite things to do. But at some point in your career, you’ll have to put together a report, multi-page memo, presentation or another piece of business writing. That’s why it’s imperative to have a strong foundation… Read More
If you own your own business in 2019, you’ve been told more times than you can count that social media is paramount to your success. Although this is true, having an online presence isn’t just about boosting your brand awareness anymore. If you aren’t leveraging your social media as a customer support channel and source… Read More