This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
This blog was originally published in December 2016 but has been updated to include new information. Getting press coverage as a small business owner is easier said than done. With news changing minute by minute, it’s difficult to find a publication to run your press release or story. So, we thought we’d share some tips… Read More
While meeting with a customer to present new products or ideas is always best done in-person, sometimes, that just isn’t an option. As we all navigate this changing business landscape due to the impacts of COVID-19, many of us are having to shift our norm and get creative in order to keep things moving. Making… Read More
Allowing employees to work from home has always been a somewhat controversial subject, dependent on the company. But now, with stay at home orders for non-essential employees being in effect, companies that have never had a work from home policy in place, find their entire workforce being forced to stay at home. While this creates… Read More
One of the best ways to stay connected with customers and colleagues while maintaining social distance is to turn a face-to-face meeting into a virtual video conference. There is plenty of technology available, both for free and at a cost, to be able to create a virtual space to come together while we’re apart. Our… Read More
Let me encourage you to see the math solution, not the math problem. I am hearing lots of news and talk about what percent of industry sales are down. Some are saying industry sales are down 70%. Others are saying industry sales are down even more. If you listen to how much industry sales are… Read More
If you work in sales, you’re familiar with the phone pitch. All sales professionals use it, but mostly as a way to briefly give information and set up a time where you can meet in-person for the real pitch. With many decision-makers now working from home, the sales pitch is less of a first stop… Read More
In the last couple of weeks, how many video calls have you been on with dark, shadowy figures who are just as likely to be a cadre of James Bond villains as they are your coworkers and customers? You don’t need expensive, studio-quality equipment to look good on a video. In fact, you don’t even… Read More