We’ve all been there. Scanning the room with wide-eyes, nervously fidgeting with your shirt sleeve and taking in a room full of professionals donning name tags, unsure of where to even begin. According to a global survey conducted by LinkedIn, 85% of professionals consider networking important to career success, while one-third of professionals still struggle… Read More
Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for student) and then my student number followed by “@ysu.edu”. (Go Penguins!) E-mail was relatively new and I remember explaining… Read More
Most of us business people have great ideas from time to time. The typical response to our good ideas is to seek lots of affirmation. In the pursuit of affirmation, business people reach out to their friends to get feedback. There are two big problems with this.
When it comes to motivation, we are all “leaky buckets.” We have all had the experience of hearing an awesome motivational speaker who inspires us to commit to change and get ready to take our success to the next level. However, we have also all experienced that motivation and commitment dissipate within a few weeks…. Read More
Business writing isn’t everyone’s favorite thing to do. I’d even guess it’s on the shortlist of many people’s least favorite things to do. But at some point in your career, you’ll have to put together a report, multi-page memo, presentation or another piece of business writing. That’s why it’s imperative to have a strong foundation… Read More
If you own your own business in 2019, you’ve been told more times than you can count that social media is paramount to your success. Although this is true, having an online presence isn’t just about boosting your brand awareness anymore. If you aren’t leveraging your social media as a customer support channel and source… Read More
If you are a parent or if you are on social media, you know that it’s back to school time. Children and young adults are busy getting their class schedules, books and school supplies to prepare for another year of learning and growth. What a great time for us industry professionals to think about “going… Read More
We see hundreds of different fonts every day. They’re in advertisements, emails, magazines and anything else containing written words. But unless you’re a typographer or graphic designer, you probably don’t know the different classifications of fonts or when to use one over the other. In this blog, we’ll explore the four main types of fonts… Read More
Earlier this year, The Pew Research Center estimated that Millennials now outnumber Baby Boomers 73 million to 72. While this means that Millennials are now the largest generation in America, it reveals something else that many people miss. There are still a huge number of Baby Boomers out there! They may not be the largest… Read More
This is a very serious question. Do you love you? Do you love you just the way you are right now? Many people seem like they don’t really love who they are right now. Perhaps they aren’t happy with their health, or income, or relationships, etc.
A growing number of companies are rolling out their own apps, asking customers to download for either ease of use or to integrate services. The challenge for many of these companies is getting users to agree to terms of service, authorize notifications or grant permissions.
In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a physical letter, package, postcard or brochure to prospects or current customers. Despite being a more traditional marketing option, direct mail pulls impressive results. The average open rate of direct mail… Read More