Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how do you compete? Sometimes it can come down to what it is you’re… Read More
There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across all industries are looking for simple, fast and accessible ordering solutions. U.S. eCommerce sales have steadily… Read More
A quick glance of today’s industry headlines drove home why many suppliers are seeing such disruption and delays related to paper and envelopes. Here are just a few: Transportation challenges disrupt supply timelines Paper shortage roundtable held on Capitol Hill Lumber prices are reaching record-breaking levels European paper and board industry braced for post Ukraine… Read More
When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to the modern consumer. According to marketing agency Contentworks, Gen Z’s interest is… Read More
Entrepreneurs and seasoned business owners alike tend to associate a negative connotation with the idea of eco-friendly business practices. When faced with an eco-friendly sales pitch, these professionals may shudder or even abruptly end the call. But why? It’s not unjustified to assume products that are good for the earth cost more but that assumption… Read More
One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly. From reducing office space and single-use products to the new hybrid workforce that commutes far less, companies are reducing their impact on the environment across the board. It’s not only great for the… Read More
There’s no denying the COVID-19 pandemic rekindled consumers’ love for puzzles. In 2021 alone, puzzle sales reached $833 million and analysts project continued market growth in 20221. The item’s popularity caught our attention as one of the hottest trends for 2022, but that’s not the only noteworthy aspect of puzzle building. Assembling a jigsaw puzzle… Read More
As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before. According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this year, growing at an accelerated rate.1 The reason behind this growth? Things got personal. With everyone feeling dispersed and disconnected, companies are looking for ways… Read More
This month, which also happens to mark National Hispanic Heritage Month, our Owner Spotlight is on Pablo Prahl and Jennifer Herrera. Pablo and Jennifer both are originally from Guatemala City in Central America. They have been married for 19 years, with their 20 year anniversary coming up next February. We celebrate Hispanic Heritage Month to recognize the… Read More
Nothing takes the joy out of gift programs more than the stress of bringing it all together! There are selecting products, designing artwork and packaging, creating personalized cards, collecting orders, managing proofs, and shipping and fulfillment. Add in the hybrid work environment and supply disruptions around the industry, and it’s enough to give anyone a… Read More