Predicting the Hottest Promotional Products of 2020

2020 will be here before we know it, and it’s time to start thinking about which promotional products will be in high demand for the New Year.

Will the sustainability movement still be in full swing or will another trend take its place? What about PopSockets? Can custom socks maintain their popularity? While we can’t predict the future, here are 5 promotional products we think are going to stay on top as great giveaway items and corporate gifts in 2020.

Reusable Straws

Plastic, single-use straws have been in the nation’s crosshairs for a while now, with some cities even banning them altogether. To jump on this, companies started producing reusable straws made out of stainless steel, glass and even bamboo. These straws took off this past year. So much so that the Advertising Specialty Institute even named them the 2019 Promo Item of the Year. We think they’ll remain in style and continue to have a huge impact in 2020.

Custom Socks

It seems like you can’t walk into the clothing section of any store without seeing colorful socks with iconic logos, cartoon characters or some other fun design on them.

What’s to thank for the boom in custom socks? One theory is that it provides people who work in industries with strict dress codes the ability to show off a little individuality. So, if you’re a brand looking to add custom apparel to your marketing strategy, there’s never been a better time to do so.

Stainless Steel Drinkware

Stainless steel drinkware has maintained its popularity for the past few years and there’s no reason to think that shouldn’t continue in 2020. Why? Manufacturers have been keeping these products on the cutting edge by consistently finding new ways to make them more ergonomic and functional. Some even come with storage compartments on their bases or built-in Bluetooth® speakers! And with consumers’ shift toward sustainability, reusable products are always a safe bet.

PopSockets® and Phone Wallets

No other product on this list is as good for reaching a young audience as PopSockets®. The circular phone grips have become a surprise hit with young people since they were introduced in 2012 and even landed on the Forbes Stocking Stuffers for Teenagers list.

Something that keeps PopSockets® on the upswing are the innovative add-ons that keep coming out for them. You can now have PopSockets® that double as a lip balm dispenser or include a grip for your wireless earbuds. 

Wireless Earbuds

Speaking of wireless earbuds, they’re another hot item for 2020. The first pair came out in early 2015, but it wasn’t until 2016 when a certain tech giant produced their own version, that wireless earbuds became one of the hottest tech products in the world.

They make such a great promotional product because of the branding potential on the rechargeable case. Wireless earbud owners take them almost everywhere they go and now, they’ll be taking your brand with them. If you’re looking to woo a prospect or show your appreciation to an existing customer, wireless earbuds are the way to go.

Interested in bringing one or all of these products into your marketing strategy? Get in touch with one of our 600+ locations nationwide to see how Proforma can help you achieve your marketing and overall business goals.

AboutReid Smith

Reid Smith is the Marketing Communications Specialist with Proforma. He brings with him experience in copywriting, editing and content creation for print, digital and social media platforms. Reid graduated from Kent State University with a Bachelor of Science in Advertising. In his free time, Reid enjoys playing football, reading fantasy novels and cheering on his Cleveland Browns!

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