Recruiting with Social Media: Still an Untapped Marketing Resource

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Photo credit: Sean MacEntee

Are you looking to hire new employees in 2013? If so, how are you going to find these potential candidates? A frequent situation I run into is that employers are not taking advantage of marketing resources for recruiting. Believe it or not, social media is still an untapped marketing resource for many employers…especially when using it to recruit new employees.

•    The majority of job seekers are using some sort of social media and so should you. LinkedIn, Facebook and Twitter are prime examples of social media tools that you should be using to find potential candidates. By maintaining a social media presence, you are giving potential employees a chance to get to know your company as well as the products and services it provides. As an added bonus, by posting your job opportunities through social media, you make it easy for people to share your openings with others who may be qualified.

•    Keep everything up-to-date.  You expect potential candidates to have an up-to-date resume, so you should do the same and make sure that your online presence is up-to-date. For example, if you have a company blog or plan on starting one, keep it up-to-date. I know an employer who has a company blog but it hasn’t been updated in over a year. If you’re not going to keep it up-to-date, then remove the website. When you search for that particular employer online, their company blog is the first link that appears. It’s not good when the first link is to a website that clearly hasn’t been updated in a while.

•    Times are changing and so is technology. What kind of cell phone do you have? I remember my first cell phone. I had the same one for over 7 years and was reluctant to upgrade to a new one. The only reason why I upgraded was because I lost my power cord during a vacation and Verizon stopped producing the cord I needed. I used my phone to make calls and send an occasional text message. Today, I have a smart phone. I text way too often and I search the internet from my phone more than I search from my laptop or desktop computer. I hardly use my cell phone to make phone calls! I get frustrated when I visit a company page that isn’t mobile friendly. With more and more people using their phones, tablets, and iPads to search the internet, you should make it easy for them to view your website from any device.

It’s a new year and a great time to reconsider how you are marketing your company. Stop being stubborn like I was with my cell phone and get up-to-date with today’s job seekers.

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