It’s that time of year again. Decorations are going up in your office, employees are scheduling time off around the holidays, company parties are popping up, and the list goes on. But what about holiday cards? Are you thinking of skipping them this year to save money or are you thinking about sending an email greeting? If you’re on the fence, read these thoughts on company holiday greeting cards and how it can help grow your business.
Holiday cards as an investment – Greeting cards we send for business are used for two main purposes: as a thank you to the other company for doing business with you this year, and if you haven’t done business with them in a while you remain on their radar for the following year. According to etiquette expert Diane Gottsman, owner of The Protocol School of Texas, “People want to do business with people that value them and make them feel important during the holidays and throughout the year.”
Mailing is always your best option – Email greeting cards are not as effective as a mailing a card. They can be deleted or end up in the spam folder. When you mail out a greeting card it can be on display for a month and leaves a lasting impression. If sending an eGreeting is your only option, do your best to be creative, timely and most importantly, personal.
Personal touch – Adding a personal touch to the greeting card will mean more than you just signing your name or having your name printed on the card. Saying thank you for being a valued customer, and being genuine, will make an impact on the recipients.
Avoid offensive cards – Avoid anything with humor that might be misconstrued or saying something about Christmas when maybe the company or employees at that company don’t celebrate Christmas. Remember keeping it simple is sometimes a good thing!
When to send them – Holiday cards should be received well before the end of the year. So make sure you don’t send it too late; you want to make sure it has enough time to get there.