Stylishly Build Your Team And Your Brand

Everyone knows there are professions that have historically required uniforms. In these cases uniforms allow regular people to identify the professionals. The need to distinguish who’s who ranges from police and fire fighters, doctors and nurses to restaurant servers. You get the picture.

In many corporate offices, as well, employees are required to wear uniforms. We have seen companies that have instituted “casual day” every day now moving back to a more business casual where the embroidered shirt is considered appropriate business attire.

Uniforms Can Be Your Most Effective Advertising

Have you ever considered that your company’s uniform could potentially be one of your best forms of advertising? It’s not so far-fetched. In fact researcher, Ashwini Poojary, author of Are Uniforms an Effective Marketing Tool? has published that 67% of respondents in her research agreed that managed uniform programs can be one of the most effective forms of advertising. Poojary’s research says that of the respondents, “56.1% of them stated that uniform programs are more effective than Internet advertising, 73.5% said uniforms are better than television advertising, 74.4% said uniforms are better than radio advertising, 75.7% said uniforms are better than billboard advertising, and 71.5% said uniforms are better than newspaper advertising.”

Marketing On The Go

Most employees wear their uniforms on their way to and from work. Any pit stops made along the way are marketing opportunities for your business. Whether they stop for breakfast at the local diner or a cup of coffee from a trendy shop, the supermarket, a doctor or dentist’s office, they will be a walking billboard. From the people working in the places they stop to other patrons, you never know who will be looking for an electrician, a plumber or an insurance person. Additionally, someone new to the area may be looking for what your company offers.

Even Standard Uniforms Can Be Stylish

Everyone is familiar with the polo shirt uniform with the embroidered logo. They are still popular, however now you have so many styles to select from for both the men and the ladies. Ladies especially have seen an increase in style choices over the past 10 years. We’ve got long sleeve, short sleeve, ¾ sleeve, dolman sleeve and even maternity uniforms! You can even choose from a wide range of fabrics from non-iron, to easy care to the poly jersey style for a more relaxed but professional fit. Other newer and popular items include cardigan sweaters, shrugs and fleece jackets. You can even have fleece blazers to stay “branded” in cool offices (temperature-wise as well as hip).


AboutDanette Gossett

Danette Gossett is the founder of Gossett Marketing, co-founder of Promotions Resource LLC and co-author of the best-selling book “Transform” with Brian Tracy. Danette utilizes her more than 30 years of marketing experience to develop creative solutions for getting results through effective promotional and incentive campaigns.

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