In Part 1 of ‘Rethinking Direct Mail,’ I shared three reasons for why direct mail should have a place in your next campaign. Those reasons proved that direct mail works, and provides for a great return on investment (ROI). I promised there were more reasons you should be taking advantage direct mail to improve your… Read More
Tag: Advertising mail
Rethinking Direct Mail, Part 1
How many emails did you get today? How many did you delete? How many did you actually act on? Chances are that if you are like me, you receive hundreds of email pitches every day. They’re ubiquitous, often poorly targeted “push” messages and, for the most part, not very welcome! So what’s a poor marketer… Read More
Send Your Marketing Campaigns Back to School
Have your marketing campaigns begun to lose their luster? Are you starting to see a decrease in your ROI? As many retailers have launched their back to school marketing initiatives, now may be a good time to review your current campaign efforts to ensure you receive the A+ your business deserves. If you have a… Read More