This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
Tag: Advertising
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
Rogue Spending
Abstract Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards and any other logoed items you may have or use, which help to build your corporate brand’s awareness! Regardless of your company, you have at least:… Read More
Your Guide To Creating Multi-Sensory Brand Experiences
Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay. Months later, when you arrive there is a welcome kit that includes a Westin branded lavender essential oils… Read More
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
5 Promo Trends You Need to Know for This Year
For many people January and February mark more than just the beginning of a new year. It is also the beginning of a new trade show season. In the promotional products, printing and packaging industry, this is the time of year that new products are rolled out and promotional professionals can start to identify the… Read More
For the Love of Swag: Non-Profits
Non-profits are like any other business in that they need to promote themselves, what they do and the services they offer. However, unlike traditional businesses, funds are usually limited or low so it is especially important to be selective about the promotional items you select. T-shirts help identify volunteers and increase your visibility in the community. Shirts… Read More
What Facebook’s ‘Algorithm Overhaul’ Means for Your Business’s Facebook Page
Last week Facebook announced that they will be overhauling their entire algorithm that decides what goes on any given user’s newsfeed. The social network has decided it needs to go back to its roots of being exactly that, a social network. According to the New York Times, this means that users can now expect to… Read More
Does Branded Merchandise Work for Fund Raising?
Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More
Understand Your Target Audience through Personas
My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and brand. Another way to better understand your target audience is to create personas. A persona is a real or ideal representation of a person… Read More
Promotional Food Products Cook Up Tasty Sales
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Attention is the New Currency: Storytelling
This is part two of the two part blog post “Attention is the New Currency.” In the last post we explored how it is necessary to think differently to gain the attention of your audience. As promised, in this section I will be discussing the necessity of storytelling in advertising. According to Adweek, nine out… Read More