I totally get it. Apple MacBooks are awesome computers that make getting things done easy. They are premium computers that last long and come with a huge amount of support. Why would you want anything else? When Intel chips made it possible for Mac to run Windows it really changed the game. You can run… Read More
Tag: Apple
Five Steps to Workplace Euphoria
It’s no secret that making employees happy isn’t optional, it’s an outright requirement. College graduates and seasoned job seekers aren’t looking for a place that pays the bills and puts food on the table, they want the kind of work-life balance seen at Google, Apple and beyond. Putting up an office building with… Read More
The Argument Against Negative Advertising
Fall is here, and in the United States in particular, that means another season has also arrived: election season. Last year, election season in the U.S. was even more chaotic due to the Presidential race. Between the phone calls, direct mail pieces and television ads, it was hard to not know at least a little… Read More
Jess’ How To… Keep Your Branding Consistent
For the Steve Jobs lovers out there, you’ve probably seen the new iOS 7. Some people love it, some people hate it, everyone will get used to it. The real issue with the update is the consistency in Apple’s branding platform. This new update is drastically different than any previous update. From the font and… Read More
Branding.
I started off concepting this blog to discuss business processes and go figure I ended up focusing on branding. Wouldn’t you know, and I hate to do it mostly because it’s overdone, but I’m here today to talk about Apple. According to Business Insider, Apple has set the benchmark in branding again in 2013 .… Read More
Is Your Business Taking Advantage of a Once in a Lifetime Opportunity?
Last Friday, the tech, entertainment and business worlds all took pause to remember Steve Jobs, one year after the passing of Apple’s visionary founder. Fittingly, I’d like to think back to Apple’s ad campaign from a few years back, “There’s an app for that!” That simple phrase alluded to an emerging industry and medium that… Read More
What’s your PIN?
Back in 2005, BlackBerry phones were taking off and I was a brand new college student wielding a cell phone that was so 2001. I was envious of my friends who could ‘BBM’ and check their emails anywhere, at any time. Flash forward to 2012, when my little brother is in college and half of… Read More
iPads Increase in Popularity Among Small Business Owners
Last Friday, Apple enthusiasts were finally able to get their hands on the new iPad. As the third tablet Apple has launched since April 2010, the new iPad doesn’t disappoint. Featuring 4G capabilities, a retina display screen that is clearer than ever before and an iSight camera that captures picture-perfect moments and videos, it is… Read More