Do You Know Your Audience?

A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More

How to Win Press Coverage

Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations.   Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More

Take Back Your Brand’s Positioning Online — What to Say on Social Media

Social media is an incredible thing — it gives brands and businesses the ability to communicate with pretty much anyone, anywhere. It lowers the barrier to entry to become an authority in any given niche, as it’s readily available to anyone with an Internet connection. But a challenge that pops up repeatedly, regardless of industry… Read More