Back in the days of building my own distributorship, I worked hard to secure an appointment with a large prospect in town. It took almost two years of diligent calling and following up, but I finally got an initial appointment. I was very excited about the opportunity. I did a great deal of work to… Read More
Tag: Awareness
Cause-Related Marketing Initiatives Create Awareness
With 1.5 million nonprofit organizations registered in the United States, according to the National Center for Charitable Statistics, corporations can choose from a big list of causes to support. Teaming up with a good cause can benefit any business. It enables co-workers a chance to unite for a greater good, and it provides valuable funding… Read More
There’s Nothing Fun About Comic Sans
Unlike most blogs I’ve written, I’m going to get straight to the point because as a graphic designer, this may be my biggest pet peeve. The excessive use of Comic Sans needs to end! This is an epidemic and we must take a stand! Sure, I get it. You want your resume to stand out… Read More
Ad Space at the Next Level
Ad space surrounds us continuously. For well over a century, entrepreneurs and traditional businesspeople alike have been using the blank canvas of the world as a way to build branding. From the local butcher posting a sign above their door in the early 1900’s to display their services, to the Pizza Hut delivery guy or… Read More