Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More
Tag: Blogging
6 Ways to Repurpose your Best Content
Creating impactful content that appeals to your target audience may mean hours of creative brainstorming and work. With all that time and energy put into one piece of content, you want to gain as much as you can from it, right? Utilizing your content in a variety of ways over several platforms is the best… Read More
3 Reasons to Be a Guest Blogger
As the rise of digital media is in full swing, marketers are looking for new ways to get noticed. Pay Per Click, native ads and ads via social media (Facebook / Twitter / Instagram / etc.) are a great way to drive traffic but most users are aware that they’re clicking on an advertisement. There’s… Read More
So You Think You Can Blog
Creating a blog can be a daunting task. It’s hard enough coming up with the basic theme of the blog, let alone finding, writing and publishing enough content to keep it up and running. But, if you’re anything like me, then you’ve been intrigued about the possibilities blog writing can bring and just haven’t had… Read More
Taking the “Blah” Out of Blogging
Digital client engagement has evolved to the point where there are so many tools it’s not only hard to know where to start, but also to know where to focus the resources necessary to achieve results. This generally leads to frustration or, even worse, inaction. Today’s business environment is far too competitive to ignore that… Read More
5 Tips for Dealing with Writer’s Block
Writer’s block; whether you write professionally or for leisure, you will eventually get hit with it. It never fails. Sometimes it hits you when you have a blog post due or when you’re working on an editorial for an upcoming catalog. But what do you do when you can’t think of anything? Here are my… Read More
7 Deadly Business Blogging Mistakes to Avoid
Business blogs are a fantastic tool to get more visitors to your website, market your products and services, and generate leads. An important aspect of blogging is writing consistently and publishing solid content. The focus of your blog should be on the benefits that your solution offers, helpful information and resources, and also news and… Read More
A Special Message From Our Proforma Blog Writers
It’s been just over three years since the Proforma Blog launched. Starting with humble beginnings the Proforma Blog was finding it’s way as a provider of valuable and informative business content. Fast forward to today and its reached a milestone that anyone would be proud of. The Proforma Blog has reached 100,000 views! With a… Read More
6 Reasons Your Business Should Be Blogging
As social media grows and takes more of a stranglehold of Internet users’ time, the focus on use at the various networks and social sites becomes heightened. Yet, while those sites may or may not make or break your marketing and brand, the effect of having a business blog has never been greater, due to… Read More
“You want me to what?” – Blogging for Dummies
Here I am, a first-time blogger, and I feel like a little fish in a big bad ocean of business-related blogging. I tried looking up tips on “how to blog,” and that wasn’t much help. Personally, I could write about a million things, but to blog in a business-related setting has me feeling a bit… Read More
Building an Audience by Blogging
Building an audience online is no easy task. With social media outlets popping up out of nowhere, where is the best place to join the conversation? Yeah, most large-scale to small-scale brands take advantage of Facebook’s ever growing popularity as part of their marketing mix but for different reasons. I think it can be assumed… Read More
Thank YOU!
From everyone at Proforma we want to send a heartfelt Thank You for reading, sharing, and helping the Proforma Blog grow. Today we reached a milestone of 40,000 unique views. When the Proforma blog was developed in September of 2011 we didn’t know exactly what to expect. Now that the Blog is nearly two years… Read More