You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
Brainstorming
Does Brainstorming Work?
Brainstorming is defined by Merriam-Webster as “a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group”. Typically a topic is posed and a group of 6-10 people try to generate a variety of creative ideas. The #1 rule is that there is no judgment or criticism, as every… Read More