Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. Does branded merchandise work for fundraising? Consider the following: 76.2% of recipients of logoed giveaways recall the product, advertiser and message from items received within the past two year period. Of… Read More
Tag: Brand awareness
5 Tips to Plan the Perfect Tradeshow Exhibition
Whether you own a small business or work for a large corporation, tradeshows are an excellent way to increase brand recognition and get your company’s name out for all your potential clients and customers to see. According to the Global Exhibition Industry, there are approximately 13,000 tradeshow exhibitions each year – clearly, there is an… Read More
Corporate Uniforms Boost Brand Awareness
If your Starbucks barista started wearing pajamas to work instead of a trusty black apron, how would your perception of quality and trustworthiness change? Corporate uniforms are a quick way to put forward a united front for customer-facing personnel that represent your company. Whether you’re looking for coveralls, aprons, shirts, or even athletic wear, professional… Read More
Upcoming Tradeshows – Are You Ready?
Tradeshow activity ramps up in the fall. With a significant investment in the booth, promotional materials and staff, it’s more important than ever to ensure a good return on this investment. Here are some tips to consider as you develop your strategy for a productive outcome. 1) Attend Tradeshows that are Relevant to Your Customer… Read More
Promotional Products for the Gridiron
As we enter into the month of August, the days start to get shorter, a little cooler, and a sense of relaxation takes over. The kids go back to school, their extracurricular activities kick in, and the carpooling begins. This quickly takes your sense of relaxation into coordination and communication overload. Don’t fret for too… Read More
Spend A Little, Make A Lot
You have to spend money to make money. We’ve all heard that before and it’s even more evident when it comes to being profitable in your business. In this market, you have to rise above the competition to be noticed. More so than ever, businesses are looking for solution providers — partners that can provide… Read More