It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More
Tag: Brand Identity
Why Brand Identity Matters
In the business world we are sometimes reminded that we are not always selling our product, but often we are selling our brand. It is a simple idea that has only become more relevant over the years as powerful brands such as Apple®, Nike® and Disney® have shown time and time again just how far… Read More