Apple, Starbucks, Amazon, Harley-Davidson, Oprah, Ritz-Carlton, Jimmy Buffett, Southwest Airlines and Trader Joe’s… Many marketers dream that their brand or product will be as successful as these industry giants. These ‘cult’ brands are so popular one can argue they don’t need to advertise thanks to the consumer’s brand loyalty. Many have tried before, most have… Read More
Tag: Brand loyalty
Jess’ How To… Keep Your Branding Consistent
For the Steve Jobs lovers out there, you’ve probably seen the new iOS 7. Some people love it, some people hate it, everyone will get used to it. The real issue with the update is the consistency in Apple’s branding platform. This new update is drastically different than any previous update. From the font and… Read More