The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company. No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that… Read More
Tag: Branded merchandise
Cheers! Branded Barware Raises Spirits
Want to be the toast of the town with your prospects, clients and employees, alike? Think branded barware! Indeed, branded beverage accessories and drinkware are sure-fire promotional tools to keep spirits high. Whether the preference is beer, wine, liquor or liqueur, you’ll find a litany of logo-laden bar options to choose from. Branded Barware Basics Here… Read More
Branded Travel Merchandise for Road Warriors
Today, there seems to be more business commuters than ever as we collectively travel far and wide to achieve business objectives. With so much time spent in transit, road warriors particularly appreciate branded travel merchandise that makes their expeditions easier, more efficient and more enjoyable. Here are some great ideas for equipping corporate commuters with… Read More
Does Branded Merchandise Work for Fundraising?
Branded Merchandise: An Effective Medium to Create Awareness and Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorship(s). This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following:… Read More
Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior
Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This blog post explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: • 76.2% of recipients of logoed giveaways recall the product,… Read More