As the holiday season ends, how many of the stores that you purchased from are you already a repeat customer? As I shopped, it was at many of my favorite stores such as Amazon, Target and Best Buy, where I have been a repeat customer for years. Most likely you have your favorite stores where… Read More
Tag: Business Services
Preparing Before, During and After for Tradeshows
When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they want to have on-hand. But it’s important for… Read More
Adopting Change: 6 Reasons to Embrace Technology
It’s no small secret that businesses (locally and globally) are embracing technology now more than ever. Technology helps to streamline processes, make employees more efficient, and even automate when necessary. But with all the options out there, and they seem infinite, how would you ever know which one to choose for your business and more… Read More
The New Rules of Persuasive Presentations
With all due respect, Mr. Carnegie, your 3 rules to public speaking are broken. Yes, I said it. Dale Carnegie is wrong about the whole public speaking thing. Hey, I’m as big a fan of good ol’ DC as anyone, but it’s a different world out there in the post information age, where attention is… Read More
A Day in the Life, Part 2
As I alluded to in A Day in the Life, Part 1, you need to build-in time to contact your customers to get unfiltered and honest feedback. Not everyone will want to talk to you, and that’s ok. Don’t forget that they are busy, so remembering to be flexible and respectful of their time will… Read More
Upcoming Tradeshows – Are You Ready?
Tradeshow activity ramps up in the fall. With a significant investment in the booth, promotional materials and staff, it’s more important than ever to ensure a good return on this investment. Here are some tips to consider as you develop your strategy for a productive outcome. 1) Attend Tradeshows that are Relevant to Your Customer… Read More
Management Strategy Made Easy
Have you ever managed sales representatives? The freenet dictionary defines a sales representative as someone who is hired to represent a business and sell its merchandise. In my role as the Manager of North American Recruiting for Proforma, I often receive calls from people asking me for sales management advice. I always ask two questions:… Read More