Does Branded Merchandise Work for Fund Raising?

Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More

Proforma-Blog-Million-Dollar-Mindset-Greg-Muzzillo

Dream Big This Year: 3 Steps to Making More Than $500,000 This Year

Happy New Year. From the day this article is published, you have 360 days left in your new year. You have a clean slate. A fresh opportunity. What will you accomplish with these 360 days? Dream big. Businesses in North America spend almost $300 billion per year on printing and promotional products. You are within… Read More

Attention is the New Currency: Think Differently

According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More

7 Marketing Secrets They Don’t Want You To Know (Part II)

In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The… Read More