Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More
Tag: Client relationships
The Benefits of Customer Relationship Management
Relationship marketing represents the recent shift of focus within marketing that went from a concentration on acquisitions and sales to relationship and retention. It is a business philosophy that focuses on retaining and maintaining relationships with current customers rather than a focus solely on business development and sales. The underlying assumption with relationship marketing is… Read More
Proactive Path to Client Relationships
The other day I was chatting with a friend who happens to be in the market for a new job. During our discussion, we were discussing strategies on how best to market him with his target companies. As usually happens in cases like this, it got me thinking about the importance of being proactive. Being… Read More
Building Rapport: 7 Steps to Starting a Great Relationship
Building rapport is about making a two-way connection between people. Essentially, it is the foundation for any relationship. Always keep in mind that rapport-building is never about you, it’s always about them. Here are 7 easy steps to start building rapport with a new client. 1. Remember people’s names: “Remember that a man’s name is… Read More