Building Strong Client Relationships

Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More

The Benefits of Customer Relationship Management

Relationship marketing represents the recent shift of focus within marketing that went from a concentration on acquisitions and sales to relationship and retention.  It is a business philosophy that focuses on retaining and maintaining relationships with current customers rather than a focus solely on business development and sales.  The underlying assumption with relationship marketing is… Read More