The most effective promotional products are new and exciting items that resonate with your end users. Understanding what is trending for the New Year is a great place to start! Proforma spoke with two of our MVPLPs, Gemline and SanMar, about some promotional product trends that are expected to make a splash in 2019. Color… Read More
Color
Pantone Color of the Year Announced
If you work in the world of print, then you know that to have a perfect match, you need to reference a Pantone color. This is term often referred to as “PMS” or “PMS color” and stands for the Pantone Matching System. Described in Pantone’s own words, it’s “the definitive international reference for selecting, specifying,… Read More
Decoding the Rainbow: What Colors Say About Your Brand
Yellow arches… a red target… a blue bird… Without even realizing it, your mind has probably figured out that I’m referring to the logos for McDonald’s, Target and Twitter, and it’s all thanks to the power of color in branding! Color plays a pivotal role in the success of attracting and retaining customers. In fact,… Read More