Welcome to part three of Leveraging the Power of Personality in Business. If you’re not familiar with the DISC assessment, or need a recap, check out the first part of my series to refresh your memory. Part 3 of this series will be especially helpful to sales professionals, but will still create a huge advantage… Read More
Tag: Communication
Listening or Hearing
Many people would describe listening and hearing as synonymous. Merriam Webster defines hearing as “the process, function or power of perceiving sound.” They also define listening as “the ability to hear something with thoughtful attention.” Out of these two definitions, there is a winner when it comes to a business setting. Listening is the better… Read More
Don’t Let Yourself Go
Coming into the corporate world is similar to dating. When you meet someone for a first date you dress your best, have a few interesting facts in your head ready to share and clean out your car. Soon you start dating exclusively, you go out on dates, surprise each other, and enjoy getting dressed up… Read More
Wake Up a Sleepy Meeting with Quick, Energizing Games
Every Friday morning at 8:15 AM, to be exact, Proforma’s Marketing Team gets together to discuss team updates. Staying alert at 8:15 AM can be a challenge. Coffee doesn’t always kick in when you need it, eating an apple just makes you hungrier and splashing cold water on your face just makes your face wet.… Read More
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
The Importance of Formal Email Communication
Since the dawn of the Internet age and the rise of social media, dramatic changes in communication have occurred that have blurred the lines between formal and casual writing. Nowadays, more and more people are beginning to send formal communications stylized in a format that would be more appropriate in a text message to a… Read More
5 Reasons You Need an Internal Communications Specialist
Have you ever worked for a company where it feels like every department is on a different page, working toward different objectives without a care in the world of what everyone else is doing? If so, your job probably felt pretty disjointed from the rest of the company. A lack of internal communications can make it… Read More
Does Branded Merchandise Work for Fund Raising?
Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More
Understand Your Target Audience through Personas
My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and brand. Another way to better understand your target audience is to create personas. A persona is a real or ideal representation of a person… Read More
The Journey
As I sit down to write my blog, I often have a pretty clear direction of where I want it to go. I know what key points I want to hit and I know how I want to leave the audience feeling. But as I begin to write, that clear direction dissipates, my mind travels… Read More
Promotional Food Products Cook Up Tasty Sales
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Hang Up and Hang Out
For a device that was developed for basic calling use, it has now transformed into an on-the-go-do-just about-anything device. The cell phone is one of the most used technology pieces in everyone’s day to day lives. According to the Pew Research Center, in 2017, 77% of Americans now own smartphones. And why wouldn’t you? You… Read More