Leveraging the Power of Personality in Business: Part Three

Welcome to part three of Leveraging the Power of Personality in Business. If you’re not familiar with the DISC assessment, or need a recap, check out the first part of my series to refresh your memory. Part 3 of this series will be especially helpful to sales professionals, but will still create a huge advantage… Read More

Listening or Hearing

Many people would describe listening and hearing as synonymous. Merriam Webster defines hearing as “the process, function or power of perceiving sound.” They also define listening as “the ability to hear something with thoughtful attention.” Out of these two definitions, there is a winner when it comes to a business setting.  Listening is the better… Read More

Does Branded Merchandise Work for Fund Raising?

Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More