Apple, Starbucks, Amazon, Harley-Davidson, Oprah, Ritz-Carlton, Jimmy Buffett, Southwest Airlines and Trader Joe’s… Many marketers dream that their brand or product will be as successful as these industry giants. These ‘cult’ brands are so popular one can argue they don’t need to advertise thanks to the consumer’s brand loyalty. Many have tried before, most have… Read More
Tag: Consumer
Millennials; What They Mean for the Future of Your Business
You’re not getting any younger, but your workplace is. You may be asking yourself, “Who are these kids running around my office?” The answer is simple–They are Millennials and they are here to stay. If you’re not familiar with the term Millennial, it is a person born between 1982-2000. They wear skinny jeans, have nicer… Read More
Why Your Prospects Are Hiding From You
No, it’s not your imagination… they are blatantly ignoring your advertising. I’m going to give you insight about how a significant segment of your prospects are actually hiding from you, and how you can fix this fast! I found out this shocking (and perhaps, quite unsettling) news a few weeks ago at an industry trade… Read More