Content is king. You’ve likely heard that expression sometime in the last few years as endless streams of content flood your social media pages, email inboxes, and television airwaves. Content marketing is your chance to get your brand in the spotlight and in front of a target audience in a way that’s valuable to both… Read More
Tag: Content marketing
It’s hard to take care of others if you aren’t taking care of yourself. As a business owner, it’s important to practice self-care in your own life to encourage your employees and clients to follow suit. Implementing self-care and positive lifestyle changes can lead to improved productivity in the office and support improved mental health… Read More
“It’s better to give than to receive.” While this may come across as a cliché, there is real truth behind it – and the old adage applies to more than just your personal life. Corporate gifting can reap benefits whether it’s from an employee or client standpoint. In this blog post, we’ll explore gift giving… Read More
The calendar year continues to fly by and we are quickly racing toward the holiday season. Christmas and the New Year are still months away, but in the world of corporate gifting and today’s crazy climate, it’s never too early to start thinking about gifts! Corporate gifting can be twofold: it can mean giving gifts… Read More
Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how do you compete? Sometimes it can come down to what it is you’re… Read More
This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the first day of the Content Marketing World conference. To kill time, I began inspecting my name badge hanging around my neck, examining the sticker that is somehow capable of tracking… Read More
Is your social media working for your brand but lacking inspiration and creativity? Focusing on designing content that works for your brand while being engaging and interesting for the target audience may seem like a challenge. Below are three tips for creating killer content on your social media accounts that your audience will want to… Read More
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More
White Space Does Not Equal Wasted Space
Not everyone has an eye for design and not everyone has a design team available to them. If you follow this one simple tip, you will have your ads looking like masterpieces in no time! PRO TIP: EMBRACE THE WHITE SPACE Yes you read that correctly, don’t be afraid to embrace white space when designing.… Read More