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Tag: Content marketing
This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
Around this time three weeks ago, I was eagerly standing in line with my boxed lunch waiting for the next session to start on the first day of the Content Marketing World conference. To kill time, I began inspecting my name badge hanging around my neck, examining the sticker that is somehow capable of tracking… Read More
Is your social media working for your brand but lacking inspiration and creativity? Focusing on designing content that works for your brand while being engaging and interesting for the target audience may seem like a challenge. Below are three tips for creating killer content on your social media accounts that your audience will want to… Read More
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More
White Space Does Not Equal Wasted Space
Not everyone has an eye for design and not everyone has a design team available to them. If you follow this one simple tip, you will have your ads looking like masterpieces in no time! PRO TIP: EMBRACE THE WHITE SPACE Yes you read that correctly, don’t be afraid to embrace white space when designing.… Read More
New Ideas for Old Content
Being given the task of re-purposing content can seem daunting. How do you take a perfectly good idea and change it while maintaining its effectiveness? Content re-purposing reminds me of a research project; taking someone else’s perfectly good findings and rewording or elaborating on them so that it’s original. Re-purposing content is similar in that… Read More
Create Social Content Like a Pro Part II
This is part two of the two part blog post, “Tools to Help you Create Social Content Like a Pro.” Last week I highlighted Canva and Fotor, two websites that can be used for photo editing and graphic creation. This week I will be highlighting Hootsuite and Grammarly. Hootsuite – Hootsuite is probably the biggest… Read More
Create Social Content Like a Pro Part I
Running a social media page for your business can seem like a real challenge at times. With social media becoming ever more sophisticated it can sometimes feel like if you don’t have advanced degrees in graphic design, English and marketing you’re already behind the game. This blog post will be a two part series that… Read More
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
Get Creative to Be Creative
I know many would find it hard to believe that even I, a graphic designer, find creative thinking not so easy to come by. You would think a switch was embedded into my mind from birth and the ‘on’ position was welded into place, but again, I wish it were that easy. I have days… Read More