Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More
Content marketing
Marketing may continue to change and evolve, but by focusing on the marketing lessons learned in 2018, you can use that information to form your 2019 marketing plan.
White Space Does Not Equal Wasted Space
Not everyone has an eye for design and not everyone has a design team available to them. If you follow this one simple tip, you will have your ads looking like masterpieces in no time! PRO TIP: EMBRACE THE WHITE SPACE Yes you read that correctly, don’t be afraid to embrace white space when designing…. Read More
New Ideas for Old Content
Being given the task of re-purposing content can seem daunting. How do you take a perfectly good idea and change it while maintaining its effectiveness? Content re-purposing reminds me of a research project; taking someone else’s perfectly good findings and rewording or elaborating on them so that it’s original. Re-purposing content is similar in that… Read More
Create Social Content Like a Pro Part II
This is part two of the two part blog post, “Tools to Help you Create Social Content Like a Pro.” Last week I highlighted Canva and Fotor, two websites that can be used for photo editing and graphic creation. This week I will be highlighting Hootsuite and Grammarly. Hootsuite – Hootsuite is probably the biggest… Read More
Create Social Content Like a Pro Part I
Running a social media page for your business can seem like a real challenge at times. With social media becoming ever more sophisticated it can sometimes feel like if you don’t have advanced degrees in graphic design, English and marketing you’re already behind the game. This blog post will be a two part series that… Read More
Tips for More Effective Research
As any good marketer knows research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the list goes on and on. However, a lot… Read More
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
Get Creative to Be Creative
I know many would find it hard to believe that even I, a graphic designer, find creative thinking not so easy to come by. You would think a switch was embedded into my mind from birth and the ‘on’ position was welded into place, but again, I wish it were that easy. I have days… Read More
4 Augmented Reality Use Cases for Your Next Marketing Campaign
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More
Attention is the New Currency: Storytelling
This is part two of the two part blog post “Attention is the New Currency.” In the last post we explored how it is necessary to think differently to gain the attention of your audience. As promised, in this section I will be discussing the necessity of storytelling in advertising. According to Adweek, nine out… Read More
Attention is the New Currency: Think Differently
According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More